Wednesday, December 5, 2012

Post event: FILCOLS @ the 3rd LibraryLink Conference 2012

To address concerns on intellectual property rights (IPRs) especially copyright issues on the web and digital libraries, the Filipinas Heritage Library in cooperation with FILCOLS organized the 3rd LibraryLink Conference at the library’s headquarters in Makati City from October 17 to 19.

With the theme “Beyond Librarianship: Information as a Way of Life” this year’s conference gathered librarians and other information gatekeepers from different institutions in the country.

The 3rd LibraryLink Conference gathered participants from various libraries and institutions.

Day one of the conference provided a general view of the library and the librarian.

 FHL director Maritoni Ortigas welcomes the participants and officially opened the conference.

Atty. Antonio M. Santos
Keynote speaker Atty. Antonio M. Santos discussed the relevance of the library in the digital age. Santos was recently appointed by President Noynoy Aquino as director of the National Library of the Philippines. Before NLP, he headed the University of the Philippines Diliman College of Law library. (

Myra Michele Brown focused on the changing and ever important role of the librarian in the digital age. Brown is an information resource officer at the US Department of State.

FILCOLS executive officer for licensing Napoleon G. Almonte explained the history of libraries. He stressed the role of libraries as sanctuaries.

Day two of the conference focused on the fast changing relations among library, content, technology, and its young patrons.

Leigh Reyes concretized the meaning of information overload with mind-blowing figures like the 100 billion photos on Facebook and the trillion views of Youtube videos. Reyes is the president and chief creative officer of Lowe Philippines, one of the top advertising agencies in the country. (

Leigh Reyes

Inquirer Group’s JV Rufino discussed the past and future of print. Rufino is the director for mobile and books of the Philippine Daily Inquirer, one of the leading broadsheets in the country. He is also the editor-in-chief of (

JV Rufino

Nelson Co discussed how libraries can provide worldwide access to and earn from its collection of rare books by converting them into Flipbooks ( Co is the managing director of TradeChannel Philippines.

Nelson Co

Maria Ressa explained the fragmentation of media outlets from the dominance of ABS-CBN and GMA in 2008 to the entry of new channels in 2012. Ressa stressed the participation of amateurs in the creation of content for social media and the developing collaboration between professionals and citizen journalists. She was the former head of ABS-CBN News and Current Affairs and now CEO of Rappler. (

Maria Ressa

Book signing of Ressa’s latest work “10 days, 10 years: From Bin Laden to Facebook” followed after her presentation.

Beverly Siy regaled the audience with her witty presentation on what the youth expect from their libraries and librarians. Siy conducted an informal survey of young library patrons from various parts of the country to get the latest feedback from the ground. Siy was the former FILCOLS executive officer for membership and documentation. She is now a consultant at the National Book Development Board. (

Beverly Siy
 Siy’s latest book “It’s a Mens World” was a finalist at the 31st National Book Awards.

The last day of the conference was dedicated to IPRs, readership survey, and techniques to encourage the youth to become readers.

Alvin J. Buenaventura
FILCOLS executive director Alvin J. Buenaventura explained why copyright is a human right as provided for in Article 27.2 of the Universal Declaration of Human Rights ( He also explained the operations of an RRO like FILCOLS and the Fair Use provision in the IP Code.

For the panel discussion, FILCOLS invited Atty. Mark Andrew C. Herrin, Debbie Ann Tan, and Imelda Morales.

Atty. Mark Andrew C. Herrin
Mark Andrew C. Herrin is one of the young lawyers at the Intellectual Property Office of the Philippines (IPOPHL). Fresh from his IP training in Sweden, Herrin discussed IP issues on the internet and the latest legislations affecting the digital world. (

Debbie Ann Tan talked about her harrowing experience when her name was used without her permission in a bastardized version of her work. Tan is a Palanca awardee and teaches at the Miriam College in Quezon City.

Ime Morales
Imelda Morales shared her exploitation at the hands of a big organization to produce articles for their website. Morales is a single parent who lives on freelance writing. Her sad experience led her to found the Freelance Writers Guild of the Philippines (

FILCOLS helped in establishing the freelance writers in the country. Read previous articles here ( and

Following the panel discussion, Atty. Andrea Pasion-Flores presented the highlights of the 2012 NBDB Readership Survey. She is the executive director of the National Book Development Board.
Atty. Andrea Pasion-Flores

Author Dr. Lina B. Diaz de Rivera presented strategies on how to engage young adult readers with contemporary Philippine fiction. She is a professor at the UP Diliman College of Education.

Dr. Lina B. Diaz de Rivera

In her live blog, libriarian Zarah Gagatiga thanked the IP panel for providing “substantial information,” for making copyright easy to understand, and for “sharing real life examples of plagiarism and exploitation.” (Read her live blog here

FILCOLS Panel discussion

FILCOLS is honoured to be a partner of the Ayala Foundation, Inc. and FHL in this successful conference. 

FHL deputy director Suzanne Yupangco, Alvin J. Buenaventura, and FHL staff Cecil Ayson.

FILCOLS is a member of the Brussels-based International Federation of Reproduction Rights Organizations ( FILCOLS receives support from the Norwegian Copyright Development Association ( and KOPINOR, the Norwegian RRO ( .

The author allows the reposting of the unaltered article along with photos in other websites as long as the following is included at the end:

Text by Alvin J. Buenaventura. Photos by Gilbert De Jesus, FHL Digital Imagist. For more information, please visit and

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